
01 CONTEXT
Living intentionally through gratitude journalling
Up until maybe a year or two ago, I would describe myself as a "sheep living on autopilot". During the trenches of my last year in the International Baccalaureate (IB) program, I started gratitude journalling on Notion. I would take photos on my phone, then add it to a Notion page and write a small caption. I found it to be a lot more helpful than writing "sunset" everyday in my notes app when I thought about what I was thankful for. Whenever I felt myself beginning to spiral, I would look at my gratitude journal and it helped a lot!
Apricity: the warmth of the sunlight in the winter
02 COMPETITIVE ANALYSIS
After coming up with the idea and explaining it to my brother, he thought it was a good idea that has potential. Before pursing it further, I first wanted to see if there are similar apps on the market.
After doing some research on various maps and then looking further in the most similar apps and the biggest journalling apps in the market, we discovered that there has yet to be an app on the market that focuses primarily on personal photo-based journalling.
03 USER RESEARCH
Many want to journal but find it hard to stay committed…
I'm confident that gratitude journalling can help a lot of people, and I've done a fair amount of research to back this up. The next step was to see if there was a demand for a gratitude journalling app. I conducted 20+ user surveys and had an extensive conversation with 10+ people to see what they thought. I synthesized my findings below through an affinity map.
04 INFORMATION ARCHITECTURE
Thinking about the app layout
-